Is Your Value Proposition Better Than a Seat Belt's?

Is Your Value Proposition Better Than a Seat Belt's? - http://blog.stevebarsh.com Avatar Posted by ZaneSafrit under Marketing
From http://blog.stevebarsh.com 4370 days ago
Made Hot by: on July 25, 2008 7:19 pm
Our value propositions need to be communicated with a clearer, simpler, message than that used with seat belts.





Comments


Written by JohnH
4370 days ago

A real reality check!



Written by loslosbaby
4370 days ago

This is a great article... because less is less, and sometimes more. My value proposition:

"Your products, everywhere."

As soon as your Value Proposition includes "...because" you're blowing it. "Wear your seat belts because..."...nope.

G.



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