It’s easier to “commodify” a product than it is a company…

Posted by RickPulito under Marketing
From http://ideationz.wordpress.com 4515 days ago

Are you company's products and/or services seen as "commodities" in the marketplace? Even if you don't think so, odds are that they are. So what can you do to avoid falling into the "commodity trap"? It isn't easy these days. There are more solutions to needs than there is money to spend on them.
This post discusses one essential way that you can rise above the competition. And while you may not be able to set aside the matter of your price entirely, you might be able to keep from having to be the "cheapest" in order to win the business.

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