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I've Never Cashed A Check On Awareness: Old Rule #9

I've Never Cashed A Check On Awareness: Old Rule #9 - http://www.twohatmarketing.com

Posted by steveamiller under Marketing
From http://www.twohatmarketing.com 4390 days ago

Quick, write down all the automobile brands you're aware of. I'll wait. Done? Now cross off every brand you've ever owned. How many are left? Probably quite a few. Now cross off all those cars you MIGHT consider purchasing...

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Comments

Written by businessavante
4390 days ago

You nailed it again, Steve! My favorite article of the day - and I'm living proof that you're right: Awareness & reach DON'T equal sales. (How many thousands of brands can we think of that we've never bought?)

Duncan

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