BizSugar.com › Marketing › Killer Customer Service: The Key to Growing Your Small Business

In an increasingly noisy marketplace, excellent customer service is the best way to stand out from the crowd. The popularity of social media puts your business in the spotlight, for better or worse. And while every business makes a mistake now and then, responsive customer service means the difference between an epic PR fail and a great relationship with your customers.

Social media kicks word-of-mouth advertising into high gear. Each satisfied (or dissatisfied) customer has reach that grows exponentially as incidents are shared and re-shared. That’s why it’s not just about advertising and serving your customers anymore. Savvy businesses are engaged and responsive, not only to customers but to everyone who expresses interest.