BizSugar.com › Marketing › Knowledge is Power: Ways to maximize the value of your customer profile

Once you have a strong understanding of your typical customer profile, you can begin developing a marketing strategy. Confidence in your knowledge of what your customers want and how they think is essential to building a successful marketing plan, but how do you get the most value out of the data and information you’ve worked so hard to collect? Here are three tips on how to make the most out of your customer profile: