Rarely are marketing programs or campaigns perfect. Things always go wrong although the customers may not be aware of it especially as you present a picture of all being well. Having experienced this as a marketer and customer the problem often stems back to the planning and checking the details. Taking a little time upfront can save you lots of problems especially with customer relationships.
Lack of Attention to Detail Can Wreck Your Marketing Campaign
Posted by m4bmarketing under MarketingFrom http://www.m4bmarketing.com 5232 days ago
Made Hot by: jnelson on July 27, 2010 7:25 pm
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Comments
5230 days ago
5231 days ago
5231 days ago
I noticed your great post on Anita yesterday. I wanted to vote, but it was never submitted to BizSugar?
Yoni
5232 days ago
Sorry to hear about your troubles. It sounds terrible especially when you know you are in the right. The human touch can make all the difference especially soothing a customer who is upset.
I hope it is settled soon and thank you for sharing your story.
Susan
5231 days ago
5232 days ago
Great, sound advice all around. Paying attention to details is key, and foresseing problems which may arise is perhaps equalliy important. This leads to "how will these potential problems be dealt with."
We recently received a phone bill for 34,000 shekels (about $9,000). I called the phone company immediately and told them our average bill is approximately $60. We did not make calls to anywhere other than our usual numbers despite the fact that we are being billed for hundreds of calls to Moldova, Bulgaria, Germany and the Czech Republic! The representative and her cadre of supervisors all told us the same thing, "Our computers don't lie!
We have retained a lawyer who will, no doubt, get to the bottom of this. Unfortunately our phone service will be disconnected for non-payment in the coming days!
The phone company obviously does not know how to treat or retain customers as we will be transferring to a new company ASAP!
Yoni
5231 days ago