Lead Management: The CliffsNotes for Success

Posted by BLASTanna under Marketing
From http://blog.act-on.com 2764 days ago
Made Hot by: Jed on September 10, 2012 5:08 pm

When it comes to lead generation programs, the difference between companies with lead management, and those without, is night and day.

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Comments

Written by denisefay
2760 days ago

Hi Craig,

Really enjoyed the article and will forever use this simple rule:

"We don’t pass leads/inquiries to sales. Instead we pass qualified leads; that is, leads that are ready to be worked by sales. To achieve this goal, we need lead management."

There is a huge distinction between leads and qualified leads. So many business owners that I discuss a sales process with just don't understand that. I spend time educating them that it is easier to sell to someone qualified than spend excess energy selling to those that are vaguely interested.

Loved the advice - simple and pragmatic.

Kind Regards,

Denise

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