When it comes to lead generation programs, the difference between companies with lead management, and those without, is night and day.
Lead Management: The CliffsNotes for Success
Posted by BLASTanna under MarketingFrom http://blog.act-on.com 4242 days ago
Made Hot by: Jed on September 10, 2012 5:08 pm
Who Voted for this Story
Subscribe
“Javelyn: Thanks for sharing these ideas. I see the potential for a...”
“Adam: Thanks for your response and input on how to do posts reels on...”
“Yeah, that's a difficult one to solve.
There are a few things you can do,...”
“Mike: Attention grabbing headline! I will bookmark your post and read...”
“The hard thing with the timing, is if you have an international audience...”
Comments
4238 days ago
Really enjoyed the article and will forever use this simple rule:
"We don’t pass leads/inquiries to sales. Instead we pass qualified leads; that is, leads that are ready to be worked by sales. To achieve this goal, we need lead management."
There is a huge distinction between leads and qualified leads. So many business owners that I discuss a sales process with just don't understand that. I spend time educating them that it is easier to sell to someone qualified than spend excess energy selling to those that are vaguely interested.
Loved the advice - simple and pragmatic.
Kind Regards,
Denise