Lead Management: The CliffsNotes for Success

Lead Management:  The CliffsNotes for Success  - http://blog.act-on.com Avatar Posted by BLASTanna under Marketing
From http://blog.act-on.com 2764 days ago
Made Hot by: Jed on September 10, 2012 5:08 pm
When it comes to lead generation programs, the difference between companies with lead management, and those without, is night and day.





Comments


Written by denisefay
2760 days ago

Hi Craig,

Really enjoyed the article and will forever use this simple rule:

"We don’t pass leads/inquiries to sales. Instead we pass qualified leads; that is, leads that are ready to be worked by sales. To achieve this goal, we need lead management."

There is a huge distinction between leads and qualified leads. So many business owners that I discuss a sales process with just don't understand that. I spend time educating them that it is easier to sell to someone qualified than spend excess energy selling to those that are vaguely interested.

Loved the advice - simple and pragmatic.

Kind Regards,

Denise



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