BizSugar.com › Marketing › Learn the Most Important Marketing Lesson

The most important consideration when it comes to successful marketing isn't your "hypnotic" copywriting ability. And it isn't the quality of your call to action either. In fact, the most important consideration when creating a marketing campaign is kind of a no-brainer. So why do so many business large and small get it so terribly wrong? Sonia Simone has more...