Unfortunately, marketers and others who work in the world of content marketing spout quite a bit of horse-hooey. While a few of these misleading statements sound great and come from influential people in the industry, there is actually no truth behind them. Following some of this misleading advice can be detrimental to your business and brand. However, with so much information saturation out there, it can be difficult for those new to the world of content marketing to determine what is true and what is not.
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