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Lies in copywriting: Hyperbole vs Realism

Posted by copywritematters under Marketing
From http://www.copywritematters.com.au 3554 days ago
Made Hot by: MasterMinuteman on February 23, 2015 7:53 am

So how much should you inflate your marketing? Will exaggeration and hyperbole get the right kind of attention? This blog talks about compares the use of exaggeration to realism in your marketing.

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Written by lyceum
3551 days ago

Belinda: Thanks for keeping it real! I am pretty fed up with the hyperbole copywriting I have seen lately. What do you think about adding the word "killing" to a headline? For example: Create a "killing" headline... ;)

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