Look At Causes Not Symptoms To Solve Marketing Problems

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4852 days ago
Made Hot by: steeldawn on August 11, 2011 5:20 pm

With Chinese medicine they look for and treat the cause of problem rather than just treating symptoms.By finding and treating the cause it can stop the problem recurring which is what we want isn't it?This way of treatment can also be applied to small business marketing problems or challenges.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by SEORabbit
4851 days ago

Great article, great questions! Many people make mistakes of not looking "deep enough" into the causes of their business problems, and, unfortunately, sometimes learn their lesson the hard way.

- 0 +

Written by m4bmarketing
4851 days ago

Thanks Vedran and hopefully this article will help others not to make the mistakes.

Susan

- 0 +

Written by Authopublisher
4851 days ago

Your article is a really big help for small/solo businesses! And these are indeed basic questions for finding out the "root" of the problems!

- 0 +

Written by m4bmarketing
4851 days ago

Thanks Ivin

- 0 +

Written by alastair
4851 days ago

This is a very important lesson. Throwing money at a problem by advertising more or cutting prices are often easy knee-jerk reactions to a fall in sales but taking time to find the real cause of the problem is a much better approach. Of course, it is often easier said than done.

- 0 +

Written by m4bmarketing
4851 days ago

You are right Alastair that it is often easier dais than done. I guess what I have learnt is to be aware of what your sales trend should be and also take a moment and ask Why is this happening before reacting.

Thanks for your comment.

Susan

- 0 +