BizSugar.com › Marketing › Main Elements of a Great In-Product Experience and the Role of Interactive Guidance - Product School

We are spoiled software users!

How so?

Just a few years ago, using an application typically involved purchasing a licence, installing the application directly on a device from a CD or DVD, going through an extensive and boring setup process, reading some pdf manuals, and then slowly trying to understand how to get the best out of the purchase while often being forced to enter long strings of text to customize the solution.

Nowadays, we expect immediate access to products and services from anywhere and at any time. Portability across different devices is paramount together with personalization, accessibility, speed, and simplicity.