BizSugar.com › Marketing › Make the Most of Google AdWords Store Conversions Tool

At the Google Performance Summit — where Google announced Expanded Text Ads, new local search ads, and gave us a preview of the new AdWords interface — in-store conversions were one of the huge topics of conversation, and Google promised this metric would soon become more widely available to more businesses. To get you ready, here are seven things you need to know about AdWords’ store visit conversions.