Marilyn Monroe is making a comeback more than 50 years after her death. Earlier this month the Marilyn Monroe collection launched in Macy's
Marilyn Monroe: A Rejuvenated Brand
Posted by
Maria Haubrich under Marketing
From http://www.smallbizdaily.com 4268 days ago
Made Hot by: PMVirtual on March 24, 2013 3:35 am
Who Voted for this Story
Subscribe
- News
- Blog
- Press Center
- Newsletter
Buttons and Widgets
- Legal
-
Privacy | Terms of Use
© 2007-2024 BizSugar.com.
Comments
4262 days ago
What a great example of personal brand. Marylin, of course, had attitude and style and this was essentially her product. But that attitude and style also communicated an idea, a vital part of the branding process so many entrepreneurs seem to forget.