Marilyn Monroe: A Rejuvenated Brand

Marilyn Monroe: A Rejuvenated Brand  - http://www.smallbizdaily.com Avatar Posted by Maria Haubrich under Marketing
From http://www.smallbizdaily.com 3391 days ago
Made Hot by: PMVirtual on March 24, 2013 3:35 am
Marilyn Monroe is making a comeback more than 50 years after her death. Earlier this month the Marilyn Monroe collection launched in Macy's





Comments


Written by HeatherStone
3386 days ago

Rieva,

What a great example of personal brand. Marylin, of course, had attitude and style and this was essentially her product. But that attitude and style also communicated an idea, a vital part of the branding process so many entrepreneurs seem to forget.



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!