Despite a continued preference among small and medium-sized businesses (SMBs) for receiving marketing information via direct mail and in other traditional ways, major marketers to SMBs are cutting back on these tactics and switching to lower-cost, online marketing to save money.
These efforts are at odds with what SMBs say they prefer. As a source of information about products and services, SMBs rely most on newspaper and magazine articles (43.6%) and direct mail, including letters, postcards and catalogs (43.5%). Ranked last are phone calls (27.4%) and radio/TV ads (32%). Online, referrals from friends and peers rank first (71.9%) among SMBs, followed by search engine marketing (57%), educational websites (44.5%) and email newsletters (38.2%).
Marketers and SMBs Disconnect over Online TacticsPosted by luckycharmer under Marketing
From http://www.marketingvox.com 5178 days ago
Made Hot by: on April 5, 2009 4:27 pm
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