Marketers and SMBs Disconnect over Online Tactics

Marketers and SMBs Disconnect over Online Tactics - http://www.marketingvox.com Avatar Posted by luckycharmer under Marketing
From http://www.marketingvox.com 4504 days ago
Made Hot by: on April 5, 2009 4:27 pm
Despite a continued preference among small and medium-sized businesses (SMBs) for receiving marketing information via direct mail and in other traditional ways, major marketers to SMBs are cutting back on these tactics and switching to lower-cost, online marketing to save money.

These efforts are at odds with what SMBs say they prefer. As a source of information about products and services, SMBs rely most on newspaper and magazine articles (43.6%) and direct mail, including letters, postcards and catalogs (43.5%). Ranked last are phone calls (27.4%) and radio/TV ads (32%). Online, referrals from friends and peers rank first (71.9%) among SMBs, followed by search engine marketing (57%), educational websites (44.5%) and email newsletters (38.2%).





Comments


Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!