BizSugar.com › Marketing › Marketing 101 for Small Businesses - New Horizons 123

The marketing function within any business, especially small businesses, is probably one of the most important areas to pay attention to, yet it is often the most over-looked one. Why is it often overlooked? In small businesses there are usually only a few people who have the responsibility for the whole business. Sometimes it is only one person, if they are the sole proprietor. As marketing is not sales, some might focus their energies on trying to get more sales but this can be a costly mistake.