Marketing is Now Online First

Posted by jonmikelbailey under Marketing
From http://www.woodst.com 3761 days ago
Made Hot by: DigiTechBlog on August 7, 2014 6:39 pm

When we started Wood Street in 2002 (12 Years August 1st, thank you very much!), we based our web design on the client’s printed collateral. That was the norm.

Back then, online marketing was usually an afterthought. Companies would draft their yearly marketing budget and squeeze in a little extra at the end for a website.

Things have changed. Businesses today recognize the importance of the internet when considering their marketing plans.

According to a post in B2BMarketing.net, 54% of B2B buyers begin their buying process with informal research and 78% of the time it’s done online! And this number will keep growing.

To keep pace, businesses now think in shorter timeframes.

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Comments

Written by tiroberts
3755 days ago

I absolutely agree with your perspectives in this article, Jon. I really believe that online marketing is where all businesses should spend their marketing dollars. Everything else transcends from there.

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Written by jonmikelbailey
3759 days ago

Thanks Heather, great points!

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Written by HeatherStone
3760 days ago

Hi Jon-Mikel,

This is so true for B2B buyers in particular. I've seen some numbers, believe it or not, that consumers can still rely on word of mouth and even traditional media for things like brand recognition, even if they do take to the Web to research a product or service further. But it's an important thing to remember, especially if you're selling primarily to other businesses.

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