BizSugar.com › Marketing › Marketing Psychology: How to Use the Psychology of Liking to Grow Your Business - crowdspring Blog

We are more likely to be persuaded by people we like and those we want to be like. It’s the reason Brands use influencers & micro-influencers. Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.