If you aren’t between the ages of 18 and 34, you might feel a little lost when marketing to this group of fulfillment-seeking, digitally-social consumers. But you better figure it out: Millennials (or Gen Y) are the largest generation in the United States, larger even than the Baby Boomers. They are projected to have more spending power than any other generation as well—$200 billion annually by 2017, and $10 trillion in their lifetime.
Marketing to Millennials: How to Sell to Gen Y - BizTraffic.com
Posted by Rieva Lesonsky under MarketingFrom http://biztraffic.com 3760 days ago
Made Hot by: logistico on January 6, 2014 8:57 am
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