Marketing's New 5 Ps: Turning What You Know Inside out

Marketing's New 5 Ps: Turning What You Know Inside out - http://www.marketingprofs.com Avatar Posted by JohnH under Marketing
From http://www.marketingprofs.com 4490 days ago
Made Hot by: on March 19, 2008 4:58 pm
With apologies to Philip Kotler, whose four Ps—product, price, place, and promotion—have been integral to any successful product or service marketing effort of the past 50 years, today's successful marketing hinges on five new Ps. Whereas the Ps we studied in college are all from the provider's point of view, these new Ps focus with laser-like clarity on the customer.





Comments


Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!