Master Face-To-Face Marketing-15 Sources of Events Intelligence.

Posted by Sian Phillips under Marketing
From http://tweakyourbiz.com 4523 days ago
Made Hot by: Ruth Stone on June 18, 2012 12:46 am

Tap into great advice on maximising your presence and effectiveness in face-to-face marketing opportunities. Read on to pick up on some key event tools out there.

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Comments

Written by elainerogers
4521 days ago

A great article by Elish :)

One thing I focus a lot on when organising a face to face event (like a recent conference I co-hosted in Dublin, Ireland) is to ensure there is no other similar event happening that day, especially nearby when seeking numbers to attend.

It's always a difficult one though, but needs to be addressed. At least with online events, people can pop in and out of multiple events (an issue in it's own right)

Thanks for including my Smart Solutions blog post on Rapport - but it's not really rocket science, is it?? That video still cracks me up :-)

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Written by denisefay
4522 days ago

Elish - what a fantastic article. I used to attend and organise our participation at tradeshows when I worked in corporate marketing. Everything you said resonated with me. I love your approach - the four Ws and H - it makes this article so well laid out.

Events should really be part of a marketing mix - you're right. You can't beat it for the face to face interactivity.

Well done on a great article.

Denise

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