BizSugar.com › Marketing › Mastering Your E-Receipt Marketing Strategy

E-receipts have gained popularity over the years with some firms going paperless. The receipts first came into play when online sales became a thing, but now even physical shops are giving their clientele this option. They are ideal for shops that operate purely online or for customers who tend to lose their physical receipts. When receiving the receipt as a customer, you ought to part with some of your information and probably an email address of where to have it sent. Marketers can capitalize on this by marketing their product using the information provided.