Metrics Spotlight: Matching Analytics Reporting to Content Marketing Strategy

Posted by zimana under Marketing
From http://www.zimana.com 2094 days ago
Made Hot by: profmarketing on November 17, 2014 10:27 am

There are a few aspects in content marketing which should be used to match analytics reports to content marketing objectives.

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Comments

Written by lyceum
2087 days ago

Pierre: I have to learn to how to use metrics in order to drive leads and generate sales. So far, I have used the farmer approach to content creation and building a marketing strategy (from the defense perspective). I think I have managed to build some kind of awareness and is starting to see the growth of my influential ideas and teachings. Thanks for sharing your take on Jay Baer's view in the Chief Content Officer magazine.

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