Though it’s the goal of every company to create a recognizable brand identity, it’s especially important for growing businesses because they must compete against competitors large and small, says brand management expert Sara LaForest, cofounder of Kubica LaForest Consulting. But a brand is much more than a name — it’s “a look and feel about the company and what it stands for,” LaForest points out.





Comments


Written by ShawnHessinger
4559 days ago

I think a lot of people over think this. I definitely like the last point. Branding is more about what you do than how you try to present yourself.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!