More businesses adding social networking to strategy

More businesses adding social networking to strategy - http://www.bizreport.com Avatar Posted by TerryJackson under Marketing
From http://www.bizreport.com 5105 days ago
Made Hot by: on December 24, 2007 3:22 am
A new study has found that businesses are increasingly looking to social networking and user-generated channels to improve their levels of customer engagement. Ninety percent of respondents to the Annual Online Customer Engagement Report said that a customer engagement strategy was “essential” or “important” to business operations. The research, carried out by e-consultancy and cScape, found that over three-quarters of businesses consider the importance of customer engagement to have increased in the last 12 months.





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Written by melosa
5092 days ago

Social networking offline has always been a part of small business marketing. Adding technology to to the mix with online social networking sites provides more opportunities than offline alone.



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