One Simple Difference, One Huge Advantage | M4B Marketing | Small business news; tips; networking

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4582 days ago
Made Hot by: stillwagon428 on May 2, 2012 3:10 pm

To make life simpler for your customers can make a huge gap between you and your competitors. Not to mention the boost in your sales and profit. Here is one of example that I experienced on the weekend.

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Comments

Written by bembridge
4578 days ago

It is, as you say, such a basic issue - thinking about what your consumer/ customer really needs and delivering it. One thing I challenge my teams with is ask them not to leave their consumer eyes and mindset at the door when they enter the office. For some reason we think and expect companies to do what we want as a user/ consumer, but when we are in the office we think from a manufacturer and provider point of view......

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Written by m4bmarketing
4577 days ago

Gary your last sentence sums it up well and it is good advice you are giving your team which applies to all businesses. Thanks for sharing this.

Susan

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Written by Adam_Gottlieb
4581 days ago

This is another great example of why it's so important to see your product/service from the eyes of your customers, to know what they are going through, and sometimes to "feel their pain". No company can be everything to everyone.

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Written by m4bmarketing
4580 days ago

You are so right Adam about no company can be everything to everyone. The interesting thing is many of the issues customers may have in this case post sale and how to solve them could be covered by using plain old common sense.

Susan

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Written by hearthealthy
4581 days ago

Great advice to constantly keep in mind. You definitely have to sell yourself and your services before you begin to sell your products. This special "Kid Glove" care will go far as the customer remembers who gave them the special treatment.

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Written by m4bmarketing
4580 days ago

Thanks for sharing your thoughts

Susan

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Written by BizRock
4582 days ago

Great advices how to promote your business to your potential costumers and how to be better then your competitors. With simple differences you really can be better then others!

Thank you for sharing!

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Written by m4bmarketing
4582 days ago

Thanks and the added touch the company did when I had another question was they put at the end of the email "Please keep us posted to help you solve this as soon as possible."

Susan

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