One Small Feature One Huge Marketing Difference | M4B Marketing | Small business news; tips; networking

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4437 days ago

In the search of business growth, it is tempting to add features to your products or services. After all, if your competitors have them then you must too. This type of thinking complicates the buying decisions for customers. Focus on one key feature can differentiate your brand & grow your business.

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Comments

Written by HeatherStone
4437 days ago

Hi Susan,

Yep, trying to be everything to everyone is dangerous, and when you think about big brands, it's something many of them don't even attempt. Why should you? Keep it simple and clearly distinguish yourself. You won't get every customer, but you'll soon develop a following. And those customers will be so much easier to serve since they've chosen you for what you do best!

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Written by HeatherStone
4433 days ago

All very true, Susan. Thanks again for the post.

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Written by m4bmarketing
4434 days ago

Sorry for not replying earlier Heather. I know from working in multi national companies what you say is so true. Also when you think about it, building a relationship with one group of customer is tough enough. Why complicate it going after more.

Susan

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