Online Shopping Growth Dominated By Early Adopters

Avatar Posted by JohnH under Marketing
From http://www.researchrecap.com 6270 days ago
Made Hot by: on October 17, 2007 9:08 pm
While online shopping continues to grow at a blistering double-digit pace, much of that growth results from the significant amount that the most tenured online shoppers spend online. Although they are 36% of the North American population, Early Adopters are 53% of online shoppers and exhibit two particularly important features critical to online businesses: They value convenience in their shopping experiences, and they actively shop in stores as well as online. The fact that 57% of online adults have purchased something through a Web site in the past three months has created the perception that broad swaths of the population now shop online and that buying online is a mainstream activity, Forrester says.





Comments


Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!