BizSugar.com › Marketing › Orbitz used data to make money - You should too!

Orbitz, one of the world’s leading online travel retailers, has been found to be leading Mac user to higher priced hotel options than PC users. Why are they doing this, you may ask? Well, according to their CEO, internal marketing research done by the company discovered that Mac users are around 40% more likely to book 4 star and 5 star hotels.