BizSugar.com › Marketing › Paid Search Engine Marketing Has Become Tougher. Here is the Solution.

With all the changes in paid search engine marketing, it has become more difficult to get a return on your investment. This does not mean that small businesses should forget about this marketing channel.
On The Small Business Radio Show this week, I tackled this subject with Andrew Warden who serves as SEMrush’s Chief Marketing Officer and leads a team of over 150 global marketing and communications professionals. Prior to SEMrush, he held CMO roles and led global marketing functions at UnitedLex, SoftServe, and Cisco.