About a year ago I came up with the "Treat your website as if it were an employee" concept. The observation being that most companies put up a website and just hope for the best. Their prime motivator being that their competition had one. Taking this to its logical conclusion I thought that if companies hired employees this way, didn't give them goals, didn't evaluate their performance on a regular basis that would be really bad. So, why don't they give their website goals and evaluate its performance on a regular basis?