Humans are wired for stories – we tell them, love to hear and read them, and look for them in the chaos of the world to feel a sense of order. We communicate these stories by drawing pictures with language and most directly, with images themselves – from cave paintings to family photos, scribbles, scrapbooks, videos, to Pinterest boards – communicating through pictograms is a cultural habit that is near universal.





Comments


Written by lyceum
3460 days ago

Debra: People are thinking in pictures, but are mainly communicating with words. The things is to combine words and (painted) pictures as an integrated whole. I love successful example of the marketing campaign of the Big Apple: "I love (heart) NY".



Written by Debra Kaye
3460 days ago

Exactly. The point is when you can, for example, communicate the features of a product in icons, instead of words, the likelihood of them being noticed and remembered will be much more successful. We can't ignore words but we can make our communications much more lively if words are not always the default position.



Written by Debra Kaye
3465 days ago

Right. With consumers spending just 3 seconds at the shelf icons that embody the prime characteristics of your brand or product that are memorable and instantly identifiable on the shelf or online will be the big winners.



Written by tcamba
3465 days ago

True, we people are visual things. That's why photo posts in facebook get more likes and share, and probably why pinterest is one of the third largest social media site.



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