Perfect Timing For Targeted Marketing Campaigns

Posted by cparmele under Marketing
From http://www.business2community.com 3467 days ago
Made Hot by: fusionswim on October 28, 2014 12:40 pm

You know that old adage “Timing is everything”? Well, that especially true when it comes to marketing. Marketers are constantly trying to pin down that perfect sweet spot for launching marketing campaigns.

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Comments

Written by lyceum
3460 days ago

Chelle: Thanks for the example. I will check it out. I agree with you on the notion about the moving target.

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Written by cparmele
3461 days ago

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Written by lyceum
3461 days ago

Chelle: Do you have any marketing campaign with perfect timing, in mind?

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Written by cparmele
3461 days ago

Hey Martin! Good to see you again.

I personally think that "perfect" is relative and always a moving, growing target. But using the tactics that Angela talks about in the article, I believe you can improve segment specific campaigns to as close to perfect as possible. For a specific instance, I would probably point to one of our clients - Provide Commerce. They are the parent company for Pro Flowers, Shari's Berries, and Red Envelope. They wanted to put together a special campaign for the military community. We worked with them for the Veterans Day holiday. You can read the case study we put together for that campaign here: http://www.sheerid.com/launching-military-discount-for-military-holidays/

Understandably, most of our clients are hesitant to expose success/failure of their campaigns, so that's the only one that I have personal knowledge of that I can share at this time.

*reposting because I neglected to hit reply :)

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