BizSugar.com › Marketing › Pinterest – Is it a Fad or Lead Generation Tool?

For me the jury is still out when it comes to Pinterest. I have started pinning on a couple of boards, but really don’t understand how this is going to directly drive customers to my business.

To be completely honest, I haven’t taken the time to study the platform and develop any strategies that coincide with my current marketing. This post was a step in the right direction, by reaching out to my Tribe for their feedback. I have to say I was initially surprised by the lack of response. I am left unsure of whether people aren’t really active Pinterest users, or haven’t determined whether or not there is any measurable ROI for their business. Of those who responded, the supporters won out. Be sure to click on the links to their boards to see how they are making use of this new social network.

To learn more on the subject (and share it with you), I scoured the internet and found some great posts and a ton of free resources.