Please Change My Sheets: Dirty Laundry in Marketing Communications

Posted by globalcopywrite under Marketing
From http://www.globalcopywriting.com 5236 days ago
Made Hot by: Darlenet52 on July 6, 2010 9:26 am

As a service provider, asking something of your customers is always risky business. When your marketing communications don't reflect an organizational strategy, you risk alienating the very people you're trying to serve.

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Comments

Written by lyceum
5236 days ago

Could you call this an example of "green/white(non)washing"?!

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Written by globalcopywrite
5236 days ago

Now that made me laugh out loud. It's a good pun I hadn't considered.

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Written by m4bmarketing
5236 days ago

Hi Sarah,

I wonder if this is more of a cost saving measure as it seems from your post not all elements of the hotel were eco-friendly. They went about it all wrong especially putting the onus on you to tell them.

It would be interesting to see if they have feedback forms and what information they seek from customers.

Susan

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Written by globalcopywrite
5236 days ago

Hi Susan,

Excellent point about the feedback form. I'm going back to my hotel tonight to check it out.

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Written by yoni67
5236 days ago

Sarah,

It's kind of bizarre! It's like going to the restroom on the plane and having to ask for toilet paper after seeing a sign that says "due to environmental concerns..." You are 100% right...it's about informing customers and respecting them. Clean sheets are not too much to ask for!

Yoni

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Written by globalcopywrite
5236 days ago

I wouldn't even mind the request if they had told me about it as part of their check-in procedure. I've stayed in many eco-friendly hotels and this is how they manage it.

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