BizSugar.com › Marketing › PPC Best Practices: Your Guide to Strategies That Actually Impact Your Conversion Rate

So you’re a marketer looking to improve the effectiveness of your pay-per-click (PPC) campaigns to drive more traffic to your intended destination and close more customers this year. Excellent! But before I tell you just how to do that, first I’m going to let you in on a little secret.

What I’m about to tell you is an unfortunate but very real truth about some of the most widely used—and frequently blogged about—PPC conversion rate optimization (CRO) best practices: they’re pretty much ineffective. The slight tweaks to your ad copy and bidding strategy that you may have relied on thus far to enhance your campaigns actually do very little in terms of enticing more of your target audience to become leads and customers.