BizSugar.com › Marketing › Product Marketing Strategy: Setting the Right Price

Getting your pricing right is key to maximizing sales and profits. In the examples above, market factors helped set the prices for those items. For instance, Sony priced the PSVita at $29 because Nintendo is currently selling its Nintendo 3DS handheld system for $249. This was done to be competitive and hopefully entice some gamers looking to get a new handheld system to choose the PSVita rather than the 3DS. Nintendo has long dominated the handheld gaming market, so Sony needs to step it up if it wants to eat into Nintendo’s handheld market share.