Promoting Your Brand Through Clever Techniques

Posted by morecowbell under Marketing
From http://www.promotenews.com 5417 days ago
Made Hot by: on June 22, 2009 4:32 pm

It's not breaking news that the citizens of the Internet love some humor. But the things that end up being the most humorous aren't necessarily tied to any one product or brand.

So can you intentionally use humor to drive awareness and create affinity?

A note on "viral" content -- Let's get something straight: viral is a result of other factors, not a planned endeavor. Or, at least, it shouldn't be. Getting something to go viral is like trying to bathe a cat in ice water. It might happen, but it isn't likely. So why plan for virality? Well, you shouldn't, actually. Instead, do something that you can control - make it funny, or, at the VERY least, entertaining. Here are some examples.

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Comments

Written by ShawnHessinger
5414 days ago

Great tips. Of course, humor is nothing new as a marketing technique but Internet marketing has made it important that the message matches the product like never before. Creating a message that is humorous or outrageous may well make the message viral, but it's key to make sure the product is linked in your marketing scheme least your product by merely an after thought.

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