BizSugar.com › Marketing › Psychology Of Epic Email Marketing Conversions

Nothing happens until something gets sold and in this case, nothing happens until someone opens your email first. You could have the most mind blowing content on the planet, the most entertaining story to share or rock star results as social proof, but if your headline doesn't speak to your target audience it's ending up in the trash or even the spam folder resulting in a most likely big fat unsubscribe. None of this is good for you, your business or the people you are truly wanting to help by solving your subscribers problems.