This week we'll be looking into another interesting campaign undertaken by DDB Brazil for the Brazilian online bookstore, Editoras Online. This campaign cleverly integrates social media, crowd sourcing, mobile marketing, guerilla marketing, and online to position Editoras uniquely as an innovative and emotive brand. In this campaign QR codes are central to the entire strategy and work as the glue that brings each tactic together to create a truly integrated campaign.
QR Code Qriosity: Ideas to demonstrate their potential (part 2)
Posted by 33interactions under MarketingFrom http://33interactions.com.au 5353 days ago
Who Voted for this Story
Subscribe
“Rachel: More power to you! Thanks for sharing!
Best Premises,
Martin...”
“Adam: Which is your favorite niche at the moment?
All the Best,
Martin...”
“Javelyn: Thanks for sharing these ideas. I see the potential for a...”
“Adam: Thanks for your response and input on how to do posts reels on...”
“Yeah, that's a difficult one to solve.
There are a few things you can do,...”
Comments