BizSugar.com › Marketing › Quick Tips for Building Your Business\'s Brand

Whether it’s a logo, jingle, or product, many well-known brands have built their reputation on the basis of a particular aspect of their company. But symbols and slogans are just a few of the ingredients that make up brand reputation. Whether you’re one of the millions of Americans who dreams of opening your own business, or your startup is still developing its sea legs, you should have a fundamental understanding of how a brand’s reputation can make or break a business.