BizSugar.com › Marketing › Ray Wang of Constellation Research: Don’t Sell Products or Services, Sell Experiences and Outcomes

Ray Wang, founder of Constellation Research and author of the best-selling book Disrupting Digital Business, shares his thoughts on why it’s important for companies born before the digital age to transform their culture and approach to prepare for the full effect of digital disruption. And why it’s important for even companies like Amazon.com to move faster to fully embrace what’s coming ahead.