BizSugar.com › Marketing › Reading vs. Listening – Which is More Efficient for Studying and Remembering?

The debate over reading vs. listening is surfacing in business and educational settings, as many argue about which method is more effective at gaining and retaining knowledge. Several studies and articles on the topic assessed the effectiveness of both approaches. One or the other learning methods is often dependent on the individual, so it mainly comes down to personal preference. Here are some facts to consider in weighing the differences.