Redesigning Your Website to Better Appeal to Customers

Posted by Pixel_pro under Marketing
From http://www.pixelproductionsinc.com 3382 days ago
Made Hot by: businessluv on January 16, 2015 4:20 am

Is your website as effective as it used to be?

Considering that the number of sites online has doubled in the last two years alone, chances are that it is not.

It might be time to redesign your website to better appeal to your customer.

Even the way that the search engines evaluate sites has changed considerably. Optimizing your website a couple of years ago was much easier to do—you really just needed the right number of incoming links and the proper concentration of keywords. Those same practices may now come back to haunt you in the wake of Google updates.

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Comments

Written by tiroberts
3379 days ago

Website design is SO very important. I'm a HUGE believer in minimalism. What would you say is the most important thing to pay attention to when it comes to web design.

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Written by Pixel_pro
3377 days ago

I know what you mean... I love minimalism in design, but with web design I often find that you have to walk a line between clean design and providing enough information to balance everything you're trying to achieve.

It's hard to pick just one thing, but if I had to isolate what I believe the most important thing to pay attention to is; then I would say it is your audience.

Setting up your website to deliver your message to your audience has got to be the most important thing.

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Written by HeatherStone
3380 days ago

Chris,

Obviously, if you've gone a while without making changes there's probably reason to be worried -- especially when it comes to how search engines are treating an older site that hasn't seen upgrades in a while. But it's also important to focus your efforts where they count and not mess with success. I'm wondering if you have any rules of thumb for figuring out not only if a website needs an overhaul, but which parts specifically could use the most work.

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Written by Pixel_pro
3380 days ago

That's a great question Heather, thanks for asking...

There are several things we look at when determining if a site needs and overhaul or what areas need specific improvement. Some of the first things we look at are: page speed, bounce rate, navigation, if the site is mobile friendly, and delivery of landing page message or value proposition.

For a more focused look, we have to asses analytic data as well as page insights. Things we might be looking for would include:

• did the site experience a sharp drop in traffic or a gradual decline?

• Are people navigating through multiple pages?

• Where are they dropping off? Say for instance the site is an Ecommerce site; are people consistently abandoning the cart without checking out or do they bounce straight from the product page?

We would then assess the layout of each landing page for improvement.

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