REPORT: Gmail Opens Drop 8% Since Tab Feature Introduced

REPORT: Gmail Opens Drop 8% Since Tab Feature Introduced - http://dashburst.com Avatar Posted by danielzeevi under Marketing
From http://dashburst.com 2986 days ago
Made Hot by: LimeWood on August 19, 2013 7:09 am
Recently we've looked at how the proclaimed death of email was a bit premature. Even so, Gmail open rates do appear to be on a steady decline. Is this a bad sign for email usage or is there something else at play?





Comments


Written by lyceum
2980 days ago

Dan: Could it be the case that we don't open as much spam and "neither urgent, nor important" email messages nowadays, after they have been sorted into different mail boxes (tabs)?



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