“We have a great reputation in our industry.” In thousands of hours of coaching and facilitating I’ve never heard a business owner say “We have a lousy reputation. The myopia of working hard to deliver a product or service leads us all to the belief that customers and vendors understand the effort we put in and appreciate it. How do you validate your reputation objectively?
Reputations are Sticky
Posted by
cbrendlinger under Marketing
From http://www.awakeat2oclock.com 3508 days ago
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