BizSugar.com › Marketing › Results-Driven Words (Part 1 of 10)

Results-driven words make a difference between being in sales and selling. “Breaking a leg” and “Bringing down the house” mean wholly different things when applied to a stage performer or a demolition team.

The secret to generating online sales and sales leads has less to do with fancy website graphics and fat advertising budgets than it does with the words you use, and the ways you deliver them.