Retailers back to offering lay-a-way option

Retailers back to offering lay-a-way option - http://blog.hagginmarketing.com Avatar Posted by TimJustus under Marketing
From http://blog.hagginmarketing.com 4192 days ago
Made Hot by: on December 5, 2008 6:36 pm
Lay-a-way? Doesn't that involve some kind of a system where you pay for the merchandise BEFORE you take it home? A reasonable lay-a-way program would be a great option, allowing the customer to pay a little each week and walk out of the store with the item full paid for in 8 weeks. And yes, it usually closed the sale.

It looks like some modern-day retailers are turning back the clock on sales tactics—Kmart is the most notable bricks and mortar store offering lay-a-way. They're even running a campaign touting the offering. Sears is in on it too. Online merchants are getting in on the action by partnering with elayaway.com.





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