Retargeting and Remarketing: The Facts, the Good, and the Bad.

Posted by erikemanuelli under Marketing
From http://www.freemakemoneyadvice.com 3847 days ago
Made Hot by: tiroberts on October 8, 2013 4:58 pm

As much as you’d love for all of your visitors to leave your site with a purchase in tow, not all customers behave this way.

However, there is a technique for you to get in touch with them again and encourage them to buy your products the next time they set foot (or cursor) in your website again.
This is through retargeting and remarketing.

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Comments

Written by tiroberts
3846 days ago

Interesting info, Erik. I've not tried re-targeting or re-marketing before so I can really know for sure the effectiveness of it, but it seems to have some level of success as I see many other businesses doing it. I've been re-marketed too several times before, but I must admit it is rather annoying, especially if I'm not longer interesting in the product or service. Thanks for sharing your insights with us.

Ti

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Written by erikemanuelli
3846 days ago

Hi Ti,

thanks for shring your experience!

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Written by zubinkutar
3846 days ago

remarketing works well but not for all products..ie. travel online has a very low percentage of conversion with remarketing ads

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Written by nicregi
3848 days ago

Hi Teoddy & Erik

I think this is a great write up. Why? I am having issues with some marketing and thus, I think I am going to follow your advise on the retargeting and remarketing part. Voted up and keep it up!

Reginald

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Written by erikemanuelli
3846 days ago

Thanks Reginald! :-)

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